The Skinny Food Co

The Skinny Food Co sells low-calorie products such as ketchup, beef jerky, low-carb rice and ‘100% Pure Cookie Dough Skinny Peanut Butter’. It sells online through its website and via the likes of Morrisons, Spar, B&M, and Holland & Barrett. Wayne Starkey and James Whiting co-founded the Nottingham-based company in 2018 with £3,000. The pair were inspired by diabetic family members and wanted to provide healthier, less calorie-dense alternatives to well-known foods. The Skinny Food Co stocks more than 500 products and generated sales of £17.2m last year.