Vanilla Underground

Founded in 2010, by husband-and-wife team Jason and Deniz Yarnell, Vanilla Underground designs, manufactures and sells premium licensed clothing and gifts to the fans of popular TV shows, films and games. In 2022, it shipped its four millionth item and its range of merchandise includes Harry Potter pyjamas, Game of Thrones T-shirts and Minecraft hoodies. The Tamworth-based company distributes to 140 countries around the world and sells via its own website, eBay and Amazon. Sales rose to £14.2m in 2021.