Vashi enables customers to co-create jewellery with its craftspeople at in-store workshops. The pieces are made with recycled gold and platinum and ethical diamonds. The business was founded in 2007 by chief executive and chairman Vashi Dominguez, a Tenerife-born entrepreneur, and sales reached £53.6m in 2020. The eponymous brand has an ecommerce site, a concession in Selfridges in Manchester, and four shops in London, with a fifth on Old Bond Street coming soon. It is also set to open a New York store.