Creation was founded in 2017 by Tom Whittle and Tom Elkington, who met whilst working together on music festivals. They spotted a gap in the market to change the traditional event agency model by bringing typically outsourced services in house. The company, which manages over 1,000 projects per year, provides event design, fabrication, asset management and production services. Clients include LVMH, AB Inbev, Cinch, Live Nation, Red Bull, Bacardi Group, JD Sports, Heineken and Fever-Tree. The team has grown from four to over 60 employees across offices in London, Shrewsbury, Manchester, and Glasgow. The company is fully organically funded and has no debt, with turnover reaching £8.5m in 2022.