Founded in 2009 by Daniella Draper, the eponymous brand designs luxury jewellery for both men and women. With a degree in jewellery design from Central St. Martins, Daniella returned to Lincolnshire to launch her own brand. Operating as an independent family-run business, Daniella Draper operates six standalone stores across the UK, located in: Cleethorpes, Lincoln, Beverley, Grimsby, Windemere, and London. The brand prides itself on sustainability, with all the jewellery manufactured in the UK using recycled silver or gold. The company’s sustainable working practices have been accredited by Positive Luxury, allowing the brand to display the Butterfly Mark.