In 2003, Tom Kay founded Finisterre above a surf shop in St. Agnes with a belief in making products in a more sustainable way. Starting with a waterproof fleece for cold water surfers, the company now designs and sells outdoor wear for people who love the sea, focusing on functionality, durability, and style. Cornwall-based Finisterre was the first European outdoor clothing brand to become B Corp certified in 2018 and now sells globally from its website along with 10 stores across the UK. The company has raised a total of £8.5m from two equity crowd funding rounds in 2019 and 2022.