Co-founders Jonathan Haskins and Jean Lombard met as students in Leicester, where the company is still based. Respectively an architect and designer by training, the pair started Get Laid Beds with a view to providing customers with personalised, customisable beds. Since its founding in 2012, the company has shipped products to 197 countries and territories worldwide. The company prides itself on its sustainable approach and says it has planted over 93,000 trees through its partnership with the International Tree Foundation.