Love Cocoa was created in 2016 by James Cadbury, who was inspired by his great-great-great grandfather John Cadbury who founded Cadbury Chocolate in 1824. Love Cocoa has an ethical and sustainable focus: its chocolate bars are free from gluten and palm oil and use recyclable and compostable packaging. The company has also partnered with Eden Reforestation Projects, planting a tree for each product sold. In addition to online sales, the chocolates are sold by retailers including Harrods, John Lewis, and Selfridges. Love Cocoa has raised £4.55m from four equity deals and now exports its range to eight countries.