MorphCostumes is an online fancy dress costume retailer founded in 2009 by brothers Ali and Fraser Smeaton and their flatmate Gregor Lawson. The company started as a small online business selling full-body skintight costumes – commonly referred to as Morphsuits, after the founders noticed their popularity at a stag do. In 2014, the Edinburgh-based company rebranded to MorphCostumes and expanded its product line to include traditional fancy dress costumes for men, women, and children. Throughout its journey, the company has secured a total of £4.2m in equity investment and it acquired fancy dress manufacturer Fun Shack in 2019.