Muc-Off was founded in 1994 when Rex Trimnell, father of the current managing director Alex Trimnell, created an eco-friendly bike cleaning solution. Today, Poole-based Muc-Off produces and sells a range of bicycle and motorcycle care products across the globe, including cleaners, lubricants, and a bike-specific pressure washer. Muc-Off sponsors a number of world-class athletes, including the world cup winning downhill team, Commencal Muc-Off and the INEOS Grenadiers. Muc-Off has grown rapidly since the pandemic as more people have taken up cycling around the world. The company has recently targeted international expansion, which helped turnover hit £44.3m in 2021.