Once Upon a Time is an advertising and branding agency based in London. Launched in 2013 by co-founders Diane Charlton, Joe Garton, and Rob Ward, the firm specialises in online and in-store brand promotion with clients including: Disney, Netflix, and Sony Music. Focusing on entertainment, sport, music and hospitality, their team works across marketing, branding and social media. The company has made a number of acquisitions of specialist agencies and in February 2019 it established its international presence with the acquisition of a New York, Las Vegas and LA-based business.