Headquartered in the New Forest, Passenger is an outdoor clothing brand founded by Richard and Alexa Sutcliffe in 2012. Whilst travelling the wilderness of British Columbia, they found their purpose and defined their mission, to ‘Inspire Meaningful Escapism’. For every order placed, Passenger plants a tree, which has resulted in 500,000 native trees in the ground to date. The company have also helped to protect 28m sqm of rainforest with charity partners, The Rainforest Trust and Trees For The Future. Over 90% of Passenger’s product range is made with lower impact materials like recycled cotton, recycled polyester, hemp and organic cotton. Sales hit £26.3m in 2022, up from £2.4m in 2020.