Pets Purest offers pet owners a range of all-natural pet treats and care products. The business was founded with just £600 in 2017 by husband-and-wife team Oliver and Evie Bristowe, who tried to find pet products without chemicals and fillers. Headquartered in Cheshire, Pets Purest offers its products via online retail and wholesale stores. In 2021, the company secured its first round of equity funding from Fearless Adventures to support its continued its growth. In 2022, Pets Purest reached £6.3m in sales.