Redfits is a global brand retailer with over 1000 products across their portfolio specialising in toys, homeware, and consumer lifestyle products. The company’s brand portfolio includes Twiddlers, a line of educational toys and gifts catering to children of all ages, and häago, a brand specialising in sustainable outdoor products crafted from natural ingredients. Founded in 2016, the company is headquartered in Hemel Hempstead with a team of 35 and has a global presence across 18 countries. Redfits hit £24.9m in revenue in 2022 and is on target to hit £30m in 2023.