Based in Devon, Redpost Equestrian is an equestrian retailer offering a range of horse-riding clothes and apparel, horse care products, and horse wear. The family-run business, founded by John and Louise Tuff, now directors, and headed by their son Ben Tuff with his wife Claire, originally started out selling horse feeds in 1992 as Redpost Feeds before officially launching as Redpost Equestrian in 2003. The company now employs more than 50 people and generated sales of £7.47m in 2021. In January 2023, the company won the Equestrian & Country Clothing Retailer of the Year award at the Lux Global Excellence Awards.