The Skinny Food Co sells a range of low-calorie products, including zero calorie syrups, low sugar spreads and snacks. The Nottingham-based company was co-founded by Wayne Starkey and James Whiting in 2018. The duo were inspired by diabetic family members, and wanted to create products for the benefit of their children, those living with medical conditions, food allergy sufferers and those seeking a healthier alternative to high sugar and calorie products. The company sells online through its website and via supermarkets such as Tesco, Asda, Holland & Barrett, and B&M, and has expanded its product range to include more than 330 products.