Umberto Giannini was founded in 1998 by Claire Shread and the late celebrity and award winning international hairdresser, Umberto Giannini. This haircare product brand, best known for its curly hair range, achieved B Corp status in 2021. The company sells its products online as well as through various retailers including Boots, Ocado and Look Fantastic and 15 countries internationally. The company’s products are vegan and cruelty free, and in 2022 83% of products were in sustainable packaging; an increase of 66% since 2020.