Founded in 2010 by husband-and-wife team Jason and Deniz Yarnell, Vanilla Underground sells officially licensed clothes and accessories to fans of popular TV shows, films and games. Its wide range of merchandise includes Harry Potter pyjamas, Game of Thrones T-shirts and Minecraft hoodies. The Tamworth-based company has customers in more than 190 countries and sells via its own website, eBay and Amazon. Sales rose to £16.2m in 2022.
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