Whalar was founded in 2016 after serial entrepreneurs Neil Waller and James Street used social media to advertise their watch brand, Shore Projects. Whalar is a global creator commerce company that enables creators, brands, and the world’s leading social platforms to work better together to drive business growth. The company employs over 300 people operating across five continents. To date, the company has raised £4m in equity finance via three funding rounds, partnered with high-profile brands such as Google, Estee Lauder and Amazon, and acquired C-Talent, a disabled-led talent management and access consulting company.