London-based Wild manufactures and sells natural, refillable deodorant and soap on a subscription basis. Launched in 2019 by co-founders, chief executive Freddy Ward and chief marketing officer Charlie Bowes- Lyon, it aims to reduce plastic waste while creating products using natural ingredients. The company has secured a total of £7.6m in equity funding, including a £5m deal in February 2022 to support its growth into international markets. Social media marketing campaigns and influencer relationships, have helped to generate a turnover of £26m in 2022.