Wolf & Badger is a clothing, home and beauty boutique retailing ethical and sustainable international brands. Founders George and Henry Graham first started with a small shop in Notting Hill, expanding two years later to a second store and then launching an online shop to respond to increasing demand. The brand merged with online marketplace Boticca in 2015, and together, they now provide a platform for over 2,000 independent, ethical fashion brands from around the world. Having already opened stores in New York and Los Angeles, Wolf & Badger have raised £13.5m in equity deals to help fuel further expansion.