Applied Nutrition

Liverpool-based Applied Nutrition is a nutrition supplements manufacturer and seller launched by Thomas Ryder when he took on a small brand that was in decline. Thomas rebranded and redeveloped the company and moved production to a new manufacturer. Applied Nutrition’s products are now available in over 60 countries. The company has forged partnerships with professional teams and athletes across a range of sports, including boxing and football. Applied Nutrition has focussed on B2B selling and overseas expansion instead of selling directly to consumers. At the end of 2022, the company set up its first overseas subsidiary in Texas, and its products are now stocked in Walmart. The company has also had domestic success, with listings in Tesco and Asda.