Blue Light Card

Leicester-based Blue Light Card is a discount service dedicated to the NHS, emergency services, armed forces, and other frontline workers. Steve Denny, who was working as a police officer, wanted to build something to show appreciation for frontline workers, which led to childhood friends Steve Denny and Tom Dalby launching Blue Light Card to provide members with exclusive discounts online and in-store across categories including retail, travel, and dining. The card offers savings from hundreds of national and local retailers, and in 2022, the company saved workers over £100m.