Harnesses, collars, leads, and ID tags are just some of the products sold by dog accessory brand BullyBillows. The company was founded in Nottingham in 2018 by Benjamin Billows and Anthony Koumi, initially operating from a spare bedroom. The founders initially started posting images of dogs to Instagram, raising money for local charities. As their content took off, they realised there was a business opportunity in selling pet accessories. Since then, the company has grown to 40 employees across offices in the UK, Czech Republic, and South Korea. BullyBillows has grown by leveraging social media competitions to expand its following and by strategically targeting the European market, helping sales reach £5.9m in the year ending November 2023.