Founded in 2005 by Vivek Shukla, Chetan Shukla and Minesh R. Pattni, Comfort Click is a Kent-based e-commerce retailer supplying branded vitamins, minerals and supplements. The company sells own brand health and nutritional products including multivitamins and plant extracts products. Comfort Click also sells own brand pet health, dental and personal care products through its direct to consumer and marketplace channels. The company’s product diversification and introduction of a wholesale division in 2015 have contributed to its continued growth, helping increase sales more than 40% year-on-year to £51.7m in 2023.