Hectic Lifestyles

Hectic Lifestyles, trading as NutraDirect, is a contract manufacturer of health supplements, specialising in sports supplements and nutrition products. Founded by Bal Sandher in 2008 while he was still at university, the company began with his initial investment of £1,200. Initially, the Kent-based company sold supplements manufactured by other suppliers before launching its own contract manufacturing in 2015. To support its growth, the company moved into a 40,000-square-foot facility in 2020, followed by an additional 35,000-square-foot site in 2023. This expansion allowed for the introduction of new manufacturing capabilities, such as plant-based meat and vitamin gummies, further fueling the company’s growth. Hectic Lifestyles also featured in the 2023 FEBE Growth 100 list, ranking 73rd.