London-based Hello Klean supplies a range of beauty tools, hair care and body care products. Founded by Karlee Zhang and Omer Ozener, Hello Klean was inspired by Karlee’s own battle with hair and skin issues as she travelled for work. Identifying hard water as the root cause, she set out to create a solution. Launched in 2020 with its flagship shower filter, Hello Klean has expanded its product line to include hair care and body care products. Hello Klean has a customer base of over 200,000 individuals worldwide and is sold in retailers such as Sephora, Selfridges, Cult Beauty and Douglas. In 2023, the company secured investment from Steven Bartlett during the company’s appearance on Dragon’s Den and achieved a revenue milestone of £5.5m.