Kettle Kids is a watch and jewellery brand. The name comes from the London slang word “kettle”, which means watch. Founded in 2017 with £1,000 from their grandmother, South London brothers Harvey and Jacob Hutson started the brand by buying three watches off eBay. Initially, the brand made its mark by engaging with the close-knit online community of watch collectors. The COVID-19 pandemic helped boost sales as people spent more money on luxury items online, which helped drive Kettle Kids’ expansion as an online retailer. Building on its success, the company recently expanded by opening a flagship boutique in Mayfair, offering an in-store selection of rare watches and customised jewellery.