Former advertising executive Clare Hornby founded ME+EM in 2009 with the aim of creating flattering, functional and timeless women’s clothing. The company sells its designs direct-to-consumer through its website as well as 11 stand-alone stores and three concession sites across the UK and US. The company’s growth was supported by a £55m investment from Highland Europe in 2022. The brand’s designs have been worn by celebrities including Kate Middleton and Margot Robbie.