Born from a desire to make wellness more accessible, New Leaf Products supplies health and wellness products to consumers. The London-based company, launched in 2020 by founder Schmuel Levinson, offers a range of nutritional supplement bundles, including a Beauty Value Bundle and a Joint Health Bundle. With each purchase, the company has committed to planting trees, demonstrating its dedication to sustainability. Since its inception, the company has sold to more than one million people and its most recent sales hit £5.9m in May 2023. The wellness company has garnered a community of over 10,000 followers on Instagram, where it aims to debunk health myths and provide content on nutrition and wellbeing.