Panache Cruises is an online travel agency specialising in luxury cruises. The Lancashire-based firm offers a range of ocean, river and expedition cruises. Each Panache Cruise customer is allocated a dedicated Cruise Connoisseur, who is available from the start of the booking process until they return from their holiday. James Cole founded the company in 2020 having previously launched an agency, Cruise118 in 2008, which was fully acquired by World Travel Holdings INC in 2018. Panache Cruises has benefited from James’ industry experience and the post-COVID travel boom, with many people eager to make up for lost travel opportunities.