Founded in 2012 by Richard and Alexa Sutcliffe while travelling in Canada, Passenger’s aim is to ‘inspire meaningful escapism’ by offering outdoor clothing that is responsibly made, durable and versatile. Richard, a former electrician and Alexa, a graphic designer, launched Passenger with a focus on sustainability. Today, over 73% of its products are made with recycled or organic fabrics and they have protected over 28 million sqm of rainforest by donating monthly to the Rainforest Trust. The company plants a tree for every order through Trees for the Future which supports farmers in sub-Saharan Africa, and in April 2024 they reached a milestone of one million trees planted. Passenger appeared on the FEBE Growth 100 in both 2022 and 2023.