Pretty Lavish

Founded by Samantha and Stephanie Frost in 2013, Pretty Lavish started their company in their Hertfordshire living room, aiming to fill a market gap for affordable, high-quality clothing. Gaining popularity, the company opened its first store in 2017 and thrived during the COVID-19 pandemic by focusing on knitwear and lounge attire. Leveraging Instagram and TikTok, the brand collaborates with influencers to broaden its reach. Pretty Lavish expanded its range to include bridesmaids and curve collections, which are now available at Selfridges, ASOS, and at their Hertfordshire store. In 2023, the brand launched a menswear line and announced plans for international expansion, particularly targeting the US market.