Established in 2014 by Laura Waters and Kelli Aspland, Solar Buddies is headquartered in Cwmbran, Wales. The company’s flagship product is a colourful, child-friendly, refillable applicator designed to simplify and encourage the application of sunscreen. This innovation has made Solar Buddies a favourite among parents and schools for its practicality and focus on sun safety. The applicators are made with 94% recycled plastic, emphasising the brand’s dedication to environmental sustainability. In 2023, the founders appeared on the BBC’s Dragons’ Den, successfully securing equity investment from Peter Jones and Deborah Meaden. Solar Buddies is now broadening its vision and has plans to expand into travel and beauty products.