Founded in 2022 by Mark Rushmore and Gyve Safavi, SURI designs and sells a range of sustainable electric toothbrushes. Since its launch, the company has grown 5x year-on-year, has hit over £10m in revenue and has secured over 200,000 customers. To support this growth, SURI has raised equity investment from investors including JamJar, HambroPerks, V3 (part of Verlinvest) and dmg ventures. Other achievements include, expanding to a team of 18 people, achieving B Corp certification, and securing a retail partnership with Boots, as well as with Erewhon and Gwyneth Paltrow’s Goop in the USA.