The Collecting Group

The Collecting Group started in 2018 with its Collecting Cars platform, an online marketplace for high-end cars, bikes, and automobilia. Since then, the company has expanded into luxury watches, launching its Watch Collecting brand in 2021. Founder and chief executive Edward Lovett leveraged 20 years of experience from working at his family’s high-end car dealership, Dick Lovett, to launch the business. From its headquarters in London, it has grown to 95 employees with additional offices across Europe and Australia. In 2022, it launched a partnership in the United Arab Emirates to grow platform usage within the Middle East. This is the Collecting Group’s second appearance in the Growth 100, having ranked 17th last year.