The Parmar Collection

The Parmar Collection was founded by husband-and-wife team Naresh and Sharon Parmar and their son Kiran. The company is known for redeveloping properties in Leicester and turning them into hospitality venues. The group oversees the management of several properties, including hotels, event spaces, and restaurants. The Parmar Collection is led by Kiran, who became chief executive after working in the business as a manager. Headquartered in Charnwood, Leicestershire, the company has received a number of awards—including the CHS Award for best hotel room and best front-of-house team. Its success as a hospitality group in Leicester has helped drive sales to £6m in 2023.