The Salad Project runs five salad bars across London. Florian de Chezelles met his friend and co-founder James Dare whilst studying hospitality management at university. The pair founded The Salad Project with a mission to bring healthy and quick food to customers living and working in the City. The duo launched their first site in Spitalfields Market in May 2021, and has since expanded its presence, with five restaurants across London. To support its growth, the business has partnered with recognised chefs, such as Deliciously Ella and Max La Manna, to introduce curated salad offerings. The company has raised £2.7m in equity investment, which it has reinvested into product offerings, people, and expansion. The investment helped boost sales from £600k in 2021 to £5m in 2023.