Wild is a London-based manufacturer of natural, refillable personal care products available through a subscription model. Co-founded in 2019 by childhood friends Freddy Ward and Charlie Bowes-Lyon, Wild’s mission is to eliminate single-use plastic from the bathroom. The company’s environmental commitment goes beyond packaging, as exemplified by the 204,588 trees planted in 2023 through a partnership with On A Mission. To date, Wild has secured £11.2m in equity funding, including its latest fundraise in June 2023 of £3.6m. The brand’s online following and social media campaigns contributed to a turnover of £46m in 2023, underscoring its strong market presence. It was also featured in the 2023 FEBE Watch List.