Founded by Kate Prince, a former media lawyer, Ancient + Brave is a wellness brand that focuses on ‘harnessing ancestral wisdom and daily rituals alongside science-led innovation’. Based in Sussex, the company offers a range of products, including collagen, MCT oil, and nootropic blends. B Corp certified Ancient + Brave counts celebrities like Davina McCall, Ellie Goulding, and Dame Kelly Holmes among its supporters. The company sells its products online and through select retailers across 22 countries, catering to a growing customer base seeking sustainable wellness solutions. This is the company’s second year in the Growth 100 with sales growing from £1.3m in 2022 to £19.9m in 2024.