Arrowtown Drinks is a vodka soda brand founded by brothers Rob and James Smith. Inspired by travels in Arrowtown, New Zealand where they saw the popularity of the ready-to-drink market, the brothers decided to bring their version of all natural, low sugar vodka sodas back to the UK market. Operating from East Sussex, the duo bootstrapped their venture straight out of university – Rob worked building-site shifts while James balanced final exams and essays – before launching in late 2020. Their product range now includes black cherry, lime & elderflower, peach and tropical flavours, which they sell via Amazon, in Co-op stores and other independent retailers. Arrowtown also supply major festivals and will be stocked at over 35 festivals across the country this summer.