CAPO is a fashion brand established by Dan Wilkins and Adam Morning. “CAPO,” which means “The Godfather” in Italian launched in 2017, drawing inspiration from the pairs Italian heritage along with their passion for sport. The founders focussed initially on hats – a product requiring less capital and allowing them to gauge market demand with lower risk. The duo have since expanded their product range to a full menswear brand, have fulfilled over 200,000 orders and reached sales of £12.4m in 2025. The Blackburn based company has become a family business – with both friends and family, including their grandparents, now working as part of the team.