Founded in 2005 by Vivek Shukla, Chetan Shukla and Minesh R. Pattni, Comfort Click is a Kent-based e-commerce retailer selling branded vitamins, minerals and supplements. The company sells own brand health and nutritional products including a range of multivitamins, plant-based supplements, collagens and omegas. Comfort Click also sells own branded pet health, dental and personal care products through its direct to consumer and marketplace channels. The company’s product diversification to over 200 products selling across a number of countries have contributed to its continued growth. The company employs over 300 staff and generated sales of £84.6m in 2024.