Initially launched as Lion’s Prep in 2017, Frive was founded by George Taylor with a mission to make “healthy eating effortless for busy people”. Rebranded in 2024, Frive stands for ‘Food to Thrive’—and they offer a delivery service of ‘fresh, 100% natural, nutritionist-approved meals that are ready in minutes’. The company is committed to whole foods, has removed artificial ingredients and seed oils, and champions organic and British-sourced produce wherever possible. Today, Frive has delivered over 15m meals and is focused on growing its base of professionals and families who are looking for convenient, quality nutrition.