Healf is a health-tech company that ’empowers’ wellbeing by connecting people to wellbeing brands. Founded in 2020 by two brothers, Max and Lestat, who took their wellbeing into their own hands and discovered the power of “eating clean, moving intentionally, being mindful, and sleeping deep”. Today, Healf calls these The Four Pillars™ – EAT, MOVE, MIND, SLEEP. Healf now has a selection of over 4,000 products, and a platform of content, education, and events. Looking ahead, Healf is planning the launch of Healf Zone – their approach to personalised wellbeing that offers customers a lifestyle plan determined by at-home blood testing for over 100 unique health markers, and guided by ‘expert consultations’.