Hectic Lifestyles, trading as NutraDirect, is a contract manufacturer of health supplements, specialising in sports supplements and nutrition products. Founded by Bal Sandher in 2008 while he was still at university, the company began with his initial investment of £1,200. Initially, the Kent-based company sold supplements manufactured by other suppliers before launching its own contract manufacturing in 2015. To support its growth, the company plans to move to a 170,000 sqft manufacturing facility later this year. This expansion is set to support the company’s new product ranges including vitamin gummies. This is Hectic Lifestyles hattrick year in the Growth 100 list, achieving sales of £35m in 2024.