Founded by brothers Marcus and Alexander Blunt, Heidi is a tour operator that offers flexible ski holiday packages. The brothers, both with backgrounds in the travel industry, managed the business part-time before committing full-time in 2019. The COVID-19 pandemic forced a temporary pause in operations, but the company came back strongly with sales rising from £8.2m in 2022 to £37.2m in 2024. Customers can choose from over 300 resorts and book flights, accommodation, transfers, lift passes, ski hire and lessons all in one package. In 2024, Heidi secured £5.6m in funding led by Mercia Ventures, with participation from Active Partners and private investors.