Hip Pop is a carbonated soft drink brand that offers kombuchas and sodas that are vegan-friendly, low in calories, and made with real fruit, live cultures, and functional ingredients like CBD, apple cider vinegar, and fibre. Their drinks are ‘focussed on flavour’ and are free from artificial sweeteners and stevia. The company is a multi-award-winning Great Taste Producer and a recipient of 10 Great Taste Stars. Hip Pop is now stocked at a number of retailers including Sainsbury’s, Morrisons, M&S, Ocado and Co-op. The company is on a mission to make “gut-friendly drinks without compromise”.