Warrior, owned by KBF Enterprises, is a sports nutrition brand and the business behind a range of protein and creatine bars, powders and supplements including Warrior CRUNCH and Warrior RAW bars. KBF Enterprises has seen significant growth under the stewardship of its founder Kieran Fisher, with sales hitting £35.7m in 2024. The Warrior range is now available in over 20,000 retail locations across the world and through its e-commerce channels including Amazon and TikTok Shop.