Maria Rodriguez founded Kind Bags in Hackney, London, as a sustainable accessories brand committed to reducing plastic waste through designing eco-friendly bags. Inspired by the plastic pollution she witnessed while traveling in Asia, Maria created Kind Bag to transform discarded plastic bottles into reusable bags made from 100% recycled RPET fabric. Since its inception, Kind Bag has repurposed over 6m plastic bottles and expanded its product range to include backpacks, totes and laptop pouches. The company achieved B Corp certification in 2024 and now exports to over 25 countries as well as being sold in UK retailers including Selfridges and John Lewis.